By seeking answers about you and your business, we gather information through an intervewing process. That is the seed that becomes a powerful website, elevating you above your competition.

If your goal is creating a website that works, then doesn’t it make sense to use best practices – strategies, techniques, and principals that have proven their effectiveness?

Within the holistic framework of Website Essencing, this means creating sites that:

• Simply, clearly and effectively state exactly what you do, including the features and benefits of your services and business.
• Are targeted to your ideal clients by getting inside their psyche, offering solutions for their key problem(s), presenting it in language they trust and understand, and giving them an information scent that leads them from Google to your pages.
• Follow the best-practices of web design and coding so your site loads fast; can be seen on any device, browser or OS; is easy for you to add new content, and is visually designed to make sure your branding needs are met.

The process includes:

• Use a custom interviewing process to gather key information- about the goals of your site, business and services, problems and psyche of your ideal customer, and your branding.
• Distill that information – into the architecture, navigation, and flow of your site.
• Create a blueprint – for the goals and key words for your content.