Website Essencing draws upon my 20 years in traditional media and 10 in online – combining best practices of journalism, direct marketing, and website planning.
About Website Essencing …
Website Essencing is all about getting focus, clarity, and purpose. In today’s competitive world, it is not enough to simply have a website. If you want to compete with the world, you need to justify every element on your website – from the copy to the graphics to the call-to-action.
I started this system by drawing upon my 20 years in traditional media plus 10 years working in Silicon Valley, then researched the best practices in web planning and developed a step-by-step system.
The beauty of it is – by getting extremely clear about what you want to say about your business on your website, you also get very clear about the business itself. It is a process for getting to the essence of what you do, and for whom you do.
About Doug Greene …
Doug Greene is the owner and president of Website Essencing. He has an extensive media background, including over two decades in traditional media and another decade in online media.
In traditional media, he worked as an editor, writer, photo editor, and photographer. His work has appeared in The New York Times, The L.A. Times, Outside Magazine, American Cinematographer, Outdoor Photographer, Ski, Skiing, Photo District News, and other publications. He spent much of that time living and working in the resort town of Sun Valley, Idaho.
He also worked in Silicon Valley Valley for six start-up companies, including NetCarta, which was bought my Microsoft. He also worked at Cisco Systems, putting together the intranet for their Advanced Services Sales force.
More recently, he has been studying and learning from the masters of Online Marketing including Alex Mandossian, Stu McLaren, Matt Bacak, Jeff Herring, and many others.
Doug lives and works in Marin County, just north of San Francisco.