Business & Website Essencing

Helping you get extremely clear about your service and how to take it to the web are the core of what we do.

Why do you have or want a website?  What do you want it to do for you? Sure, you want it to make you money.  But so what … everybody wants that.  The question is HOW? That’s where our Essencing Process comes in.

Through a series of interviews, we will help you:

• State exactly why you are building your site, articulate its goals, and help you cut through the confusion and stay focused on the priorities.
• Define your product or service – You must be able to clearly articulate – in web-friendly language – what your business does.  We define our features and benefits, and then prioritize them. We’ll take this as far as we can to help you tighten up your goals and marketing messages.
• Define who your customers are, and – just as importantly – who they are not. what they are looking for -  this

“The more concisely you state what you do – and who you do it for – the more people will seek you out.”

If you are planning on taking your business to the web, then you must become a niche . If you are taking your business to the web and to the world, adhere to that quote. Find a niche and go deep – and your business can succeed.  People want to know you are exactly who they are looking for.  If you are, they will find you.  But try to be all things to everybody, and you become nothing to nobody.  You’ll get lost in the sea of competitors, and your marketing dollars will be poorly invested.